Women’s Healthcare Brand

After implementing a comprehensive brand strategy, we increased sales by 135% within 6 months and propelled the brand into a category-dominant position.

The Challenge

This leading healthcare brand supports women's well-being with a range of natural menopause supplements.

Despite having an excellent product line and competitive pricing, the company was struggling to grow their Amazon revenue. Seeking to improve their advertising performance and boost sales, they decided to engage our PPC Management & Consultation services.

The Solution

We first conducted a thorough keyword research to identify relevant and high-performing keywords for all of the company's products. We analysed search volumes, competition levels, and relevancy to optimise the keyword selection and create targeted campaigns.

We then restructured the PPC campaigns and implemented advanced bid management tools and strategies to achieve the best possible ad placements while minimising ad spend. We also created automated bidding adjustments based on factors such as keyword performance, ad position, and conversion rates.

We closely monitor & optimise the performance of the campaigns on a daily basis, analysing key metrics such as sales, TACoS, impressions, clicks, CTR, conversion rates, and CPC.

We also provide regular Amazon consultation calls with the brand's team, covering topics from listing optimisation to inventory management & international expansion.

The Result

Evergreen Digital’s services resulted in exponential growth in the company's advertising & sales performance.

Increased Sales: The optimized PPC campaigns resulted in a 135% increase in total sales within the first six months. The improved visibility and targeting of ads attracted a higher volume of qualified traffic, leading to a greater number of conversions.

Improved Conversion Rates: Through continuous monitoring and optimisation of keyword & product targeting, as well as consultation on listing optimisation, the conversion rate increased by 20%.

Enhanced TACoS: Overall, the combination of increased sales and improved conversion rates resulted in a 45% increase in Total ROI. The profitability of their Amazon PPC campaigns improved significantly, leading to sustained Amazon growth.

We're proud to continue working with this brand and support their journey! We're expanding rapidly to global markets in the EU & North America.

"We couldn't be happier with the results achieved through our partnership with Evergreen Digital. Their expertise in managing our Amazon PPC campaigns & providing Amazon guidance has truly been a game-changer for our business & our sales have skyrocketed! Their professionalism, attention to detail, and commitment to our success have made them an indispensable part of our marketing strategy. We highly recommend Evergreen Digital to any business looking to maximise their growth potential on Amazon."

Brand Co-Founder